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Sales and Marketing

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In today’s world, customer engagement is a process that involves the entire company. This is because there is constant evolution in customer needs and other market shifts caused by competition. The traditional marketing trends have also changed and the convergence of business and technology has incorporated social media as one of the latest tools of trade in this field. This hence requires organizations to re-organize and re-strategize inoder to sustain growth and retain the numbers in sales. At Grande Afrique, we understand that sales and marketing is the backbone of an organization. Not only is it the face of the company but it is also the main source of revenue for the same.

Our marketing consultants therefore guide our clients in development of marketing strategies that drive sales volumes while enhancing brand image simultaneously. At GA, we develop strategies guided by the five pillars of an effective marketing mix- the product, place, promotion, price and people. We not only guide our clients to develop but also to manipulate their marketing mix inoder to create a unique image that attracts and retains customers as well as stands out from competition. Successful sales and marketing strategies are founded on proven principles. This is acquired through constant research and development inoder to arrive at the right solution for an organization. The four critical steps that we follow in creation of an effective marketing mix for an organization are: 

  • Determining customer needs
  •  Identifying the market niche 
  • Evaluating your strategic advantage over your competitors
  • Roll-out and reaching out to the consumer in cognizance of the factors above.

Who we are

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Grande Afrique combines high-level experience, world's best practices, extensive research and comprehensive industry knowledge in various business functions...... Read More

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